Audemars De Luca

No real meaning.
A Parisian friend said it,
half-joking. It stuck.

ADL sounds like a firm.
It's simpler than that.

This practice is just me:

Parth Pravinkumar Patel.

I'm a designer turned
full-stack-builder.

I work across brand,
product, and code—
so what we build is cohesive,
fast, and real from day one.

I live in New York.
Most mornings I do hot yoga,
then bike to NeueHouse,
order the same redeye,
and settle in.

Some days it's brand work.
A lot of days, code.
Other times, I'm on the phone
helping someone figure out
what they're even building.

This started as a personal way to
take on work I believed in.

I've worked on:

social commerce apps,
climate tools,
restaurant openings,
high-end fashion brands,
health insurance platforms,
AI experiments,
violence prevention initiatives,
modeling directories,
global edtech platforms,
suicide awareness campaigns,
match-making services,
wellness retreats,
and more I've likely forgotten.

I've worked with:

Google,
Equinox,
Air New Zealand,
Pinduoduo,
Warner Music Group,
Palantir,
United Nation,
Wilhelmina,
University of Michigan Health,
Venture-backed teams,
and loved ones with ideas.

The industries blur after a while.

What matters are the questions:
Is this more than it should be?
Can this last?
Does this respect who it's for?

I care about how things feel.
How they function.
Whether they help someone
breathe easier.

Because our work reflects
where we come from,
and how we want to live.

I try to make things that are
shaped by contexts, human in tone,
and easy to feel at home in.

My process is simple:
We talk. I listen.
We make something
that fits in this world.

Not just clean—but clear.
So people get what they need,
and move on with their day.

I love what I do.

I'm not a studio. Nor an agency.
If I need help, I ask friends.
Most of the time, it's just me.
No scale, just care.

If you see something
of yourself here,
Reach out. Email:
info@audemarsdeluca.com

With love,

Parth & Company